Social media and online marketing reign supreme in the marketing world. Most beauty and fashion businesses understand how quality photography can influence a buyer’s decision. The best thing is that you can take excellent photos if your phone has a good camera and you know how to manipulate angles.
A captivating clothing photograph can transform a simple shirt or pair of pants into a must-have desire. Quality photography is about evoking emotions and inspiring anyone visiting your online shop to purchase your products.
Go the DIY Way
Going the DIY way can be interesting if you want full creative control while building a home clothing photography studio. You don’t have to get the most expensive DSLR camera. A good smartphone camera is enough to get the job done.
Also, invest in a set of soft boxes, a tripod, and a backdrop. Using natural light can make a significant difference. However, getting a pair of soft boxes will help you take photos at any time. Next, take the time to learn a few clothing photography tips on YouTube.
Hire a Pro Fashion Photographer
This can be more efficient if you are time-bad or don’t have enough space to set up your DIY clothing photography studio. Professional photography services like Squareshot will bring their experience and creativity to the table. They will share ideas to help you showcase your apparel in the best light.
Finding quality fashion photographers is easy. Most advertise their services on personal websites, Instagram, Facebook, and TikTok. Look out for a photographer with experience working on your niche. Also, ensure that their style matches what you want in your project.
Add Personality and Style
Quality shots must tell a story, complement your brand’s identity, and trigger emotions. Look for the perfect shooting location. For example, a beach is ideal for swimwear, while rugged jean jackets will look great on a wooden chair.
Next, choose the perfect accessories to complement your wear. This will work if you are using models in your shots. You can prop sunglasses up next to a scarf to add personality and elegance. You can also use ghost mannequins to add life to your apparel and capture the buyer’s attention.
Try out different angles. Flat-lay photography can make your clothes stand out more. You can use close-up shots to capture intricate designs on the shirt’s buttons.
Post-Production Tips and Magic
Using raw shots can work best if you get everything right, from lighting to backdrops. However, a little color adjustment and cropping can take the photos to another level. Ensure that the colors are accurate and consistent.
Play around with presets and filters for desired effects. However, use these tools sparingly and thoughtfully. Excess editing can make the photos look bland.
Wrapping Up
Whether you run a fashion blog or sell clothes online, quality clothing photography can be a game-changer. The tips in this guide will help you take your apparel photography to a higher level. This will help boost conversion rates and compete well with major clothing brands.
